inbound marketing — a marketing strategy that focuses on “getting found” by prospects.

outbound marketing — a marketing strategy that focuses on “looking for” prospects.

 

Many struggling network marketers are taught ineffective outbound marketing techniques whenever they sign up with a network marketing company.  Too many newbies in multi-level marketing (MLM) think that all they ever need to know about marketing for their MLM is what they read in the MLM business start-up kit.  Nothing could be farther from the truth.

Traditional outbound marketing is a marketing strategy where MLMers are  taught to “buy, beg, or bug their way” into a prospect’s time and have him/her look at the MLMers’ business opportunity.  In essence, the MLMer finds it frustrating when he is taught to CHASE down UN-interested prospects.  Inbound marketing, on the other hand, occurs when the network marketer GETS FOUND by IN-terested prospects. The MLMer finds that this type of marketing is a LOT EASIER to do in order to get prospects for his business.

Inbound marketing is less active or more passive because it expends less time and energy getting prospects for your business whereas outbound marketing is more active and less passive because it wastes a lot of time and energy in getting prospects for your network marketing business.

In a nutshell,

inbound marketing:

  • focuses on getting found by prospects.  In other words, PROSPECTS hunt YOU down.
  • MORE PASSIVE/LESS ACTIVE — shoot a video once, upload it into a video directory, tag it, and prospects view your video over and over again
  • prospects show GREAT INTEREST in your product or service
  • most preferred form of marketing
  • ex:  video marketing, article marketing, social media marketing (SMM), pay-per-click (PPC), search engine optimization (SEO), etc.

outbound marketing:

  • focuses on chasing down prospects.  In other words, YOU hunt PROSPECTS down.
  • MORE ACTIVE/LESS PASSIVE — continuously driving to weekly hotel meetings where prospects fail to show up
  • prospects show LITTLE INTEREST in your product or service
  • most frustrating form of marketing. 
  • ex.:  bugging total strangers at the local mall, barking up your friends and family, calling a list of leads from a lead generation company, calling up a list of businesses in the Yellow Pages, putting expensive classified advertising in the newspaper, and setting up a table at the flea market and calling out to passersby.  Who hasn’t done that?  If you’re NOT getting results through this form of marketing, why would you continue to do it over and over again?  It’s CRAP!

According to the laws of economics, the demand for your product or service is displayed by the prospects who show interest in what you are selling and NOT by the uninterested prospects.  Wouldn’t it make sense to target the prospects who ARE interested in your product or service and do away with the prospects ARE NOT?

The following is a video by created by HubSpot called “Inbound marketing”. It is a parody of Alanis Morissette’s “Oughta Know”. I met Darmesh Shah, CTO of HubSpot, at the OMS 2010 San Diego, and his company video nicely spells it out that inbound marketing is the way to go whether you are selling dental services, dog collars, or your network marketing opportunity: