“You are the same today as you’ll be in five years except for two things, the books you read and the people you meet.”–unknown

Since 2005, I’ve been studying, learning, and practicing the strategies involved in internet marketing.  Personal development is the key to my success in the beginning because back then, I couldn’t afford to take a basic internet marketing class at the local community college.  Below are are the books I’ve read over the years to acquire knowledge in online marketing.

By the way, if you think about asking me, “Which books should I read?”,  I’ve read them ALL and excluded the ones I felt didn’t give value to an internet network marketer.  If prospects do not perceive that you are well-educated on the topic of internet marketing, they will perceive you as a newbie regardless of how many years you have been in network marketing and most likely will go to somebody else who IS an expert.

  • Website magazine
  • Search Engine Optimization:  All-in-one for Dummies by Bruce Clay and Susan Esparza
  • Landing Page Optimization by Tim Ash
  • Make a Fortune Promoting Other People’s Stuff Online:  How Affiliate Marketing Can Make You Rich by Rosalind Gardner
  • Web Analytics:  An Hour a Day by Avinash Kaushik
  • Increase Your Web Traffic in a Weekend by Jerry Lee Ford. Jr.
  • Moonlighting on the Internet by Yanik Silver
  • The Secrets to Succeeding in Network Marketing Offline and Online:  How To Achieve Financial Success Selling Network Marketing Products And Services by Jonathan T. Street
  • The SEO Bible by Jerri L. Ledford
  • The Truth About Search Engine Optimization by Rebecca Lieb
  • Problogger by Darren Rowse and Chris Garrett
  • Google Analytics 2.0 by Jerri L. Ledford and Mary E. Tyler
  • The Complete Guide to E-mail Marketing by Bruce C. Brown
  • The Adsense Code by Joel Comm
  • Search Engine Optimization:  Your visual blueprint for effective internet marketing by Kristopher B. Jones
  • Web Analytics for Dummies by Pedro Sostre and Jennifer LeClaire
  • Search Engine Optimization:  An Hour a Day by Jennifer Grappone and Gradiva Couzin
  • Search Engine Optimization for Dummies by Peter Kent
  • The Complete Idiot’s Guide to Starting an Online Business by Frank Fiore
  • The Complete Idiot’s Guide to Growing Your Business with Google by Dave Taylor
  • The New Rules of Marketing and PR:  How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
  • Inbound Marketing:  Get Found Using Google, Social Media, and Blogs by Brian Halligan, Dharmesh Shah, and David Meerman Scott
  • Lucrative List Building by Glen Hopkins
  • Sams Teach Yourself YouTube in 10 Minutes by Michael Miller
  • Facebook Marketing by Steven Holzner
  • WordPress for Dummies by Lisa Sabin-Wilson
  • Think Like a Billionaire by Donald Trump
  • The One Minute Manager by Kenneth Blanchard, PhD and Spencer Johnson, MD
  • Who Moved My Cheese? by Kenneth Blanchard, PhD and Spencer Johnson, MD

Notice that I’ve separated the last three books from the rest.  Although these ARE good books that do promote personal development, personal growth, or success, there is NOTHING in these books that talked about internet marketing.  Too many network marketers make the false assumption that their idea of “personal development” is reading non-essential books related to online marketing.  If you’re studying to become an internet network marketer, don’t be reading  the book, Who Moved My Cheese.  Instead, you should be reading Website magazine.  Otherwise, you’re wasting your own as well as your prospects’ time when prospects question you about the marketing aspect for your multi-level marketing (MLM) business.  Believe me, you WILL get a ton of those kinds of prospects.

There are two ways you can learn internet marketing for the MLM industry (or, for that matter, ANY industry).

  1. You can study internet marketing as a college degree offered as a bachelor’s or master’s degree program, OR
  2. you can study up on your own via personal development.

If you choose to study internet marketing through college, you’ll be expected to do the following:

  • studying textbooks
  • attending class, AND
  • getting together in study groups to learn the material

Personal development involves the following:

  1. reading books,
  2. attending seminars, AND
  3. networking with like-minded people.

If you want to master internet marketing and choose not to attend college, personal development is the way to go to.  Since most network marketers I’ve met over the years do not have degrees in either marketing or internet marketing, the most successful MLMers cite personal development as the key to their success in learning marketing to build an MLM organization.