Marco Abanico Inbound MLM

Having been in the pizza business in Cincinnati for 3 years, I am going to use this example to better illustrate to network marketers why it is important to pursue inbound marketing (AKA attraction marketing) as the marketing style of choice for network marketers by giving them a concrete everyday example.

 

Recall that inbound marketing involves utilizing strategies to get you “found by the prospect.”  Also, remember that outbound marketing, on the contrary, requires utilizing techniques where you “chase down prospects.”

 

When I was working as a driver for Domino’s pizza, I noticed the only time we ever made any money was when our telephones rang.  Why is that?

 

Consider if you were a Domino’s pizza franchisee.  In your mind, what would sell MORE pizza to the public?

 

1. Do you pick up the phone and call out to customers who have no interest in buying pizza?  OR
2. Do customers pick up the phone and call you because they showed a great interest in buying pizza?

 

Most people would choose scenario #2 as the most likely scenario to sell more pizza to the public.  In fact, many network marketers would agree that scenario #2 is the preferred scenario of choice to get more sales.  Network marketers would agree that they could sell more pizza to the public if customers initiate contact with the pizza company because those customers showed a great interest in that company’s product.

 

So here is the million dollar question.  Why is it in network marketing, distributors like you are taught to do the EXACT opposite to scenario #2?  Why are they taught to practice the scenario in #1?  To me, practicing the scenario in #1 only sets the stage for network marketers to fail.  I can tell you this from my own experience that I too have failed using the first scenario.

 

The difference between the customers in scenario #1 and the customers in scenario #2 is the LEVEL OF INTEREST.  The customers in scenario #1 have NO interest in making a purchase whereas the customers in scenario #2 show a GREAT interest in making a purchase.

 

The scenario in #2 best describes inbound marketing whereas the scenario in #1 is a good example of outbound marketing.

 

In the beginning of your network marketing career, have you ever done the following:

 

• Telemarket to a list of deadbeat leads you bought from a lead generation broker
• Call a list of friends and family to join you in your new business
• Bug total strangers at the local mall
• Call out to a list of local businesses in the Yellow Pages

 

Come on now, who hasn’t done that?  How many people have failed in these outbound marketing strategies?

 

According to the laws of economics, the demand for your product or service is demonstrated by the prospects who exhibit a great interest in your product or service and not by the prospects who lack interest.  This is a universal law in economics.  I can’t change it.  You can’t change it.  And your up and coming network marketing company, regardless of the opportunity, can’t change it.

 

You will have a greater success ratio in closing a transaction on a prospect when you target prospects inbound as opposed to you picking up the phone and calling out to a list of prospects outbound.

 

Wouldn’t it make sense to YOU to target prospects INBOUND (attraction marketing) and do away the OUTBOUND prospects?  To me, that makes total sense.  These concepts are so simple that a caveman could understand it.  So why in network marketing do many network marketers not understand that?

 

That is something that you need to learn if you are willing to take that first step in the learning process.  But the decision to learn this new material only starts with YOU.

 

OUTBOUND marketing sucks.  INBOUND marketing rocks.  INBOUND marketing works!!!